In today’s world having an online presence is must for any business. But nowadays just getting a website is not enough for your business.All thanks to the invention of android , iOS , Windows Smartphone – almost everybody has smartphone nowadays and guess what according to IDC research report, nearly 80% of smartphone users have their phone on or near them all the time. According to an article on indiainbusiness.nic.in “India will overtake the US as the second largest market for smartphones in the world by 2016 as smart mobile devices become affordable, global research firm eMarketer said on December 22 “. So you can see How big is Smartphone market, where you can promote your product .
Now Some people might say , ” I am already having , a mobile friendly website – Why do I need an App for my business? ”
Well here are Some points which might answers the above question :–
- Visible to your Customers all the time
If a user installed an app in their mobile, app’s icon is placed on their mobile screen. Which acts as mini ad banner of your brand, which constantly remind user about your brand.
- Allow you to send notifications to your customers 10 times more effective than email.
Email, If we talked about in – 90’s , It was considered as one of the best marketing tool for a business , but with the passage of time, It lost its effectiveness. Due to extensive use of emails by businesses ( some almost abused it ), conversion ratio , opening rate of emails are low as compared to 90’s.
But with App , you can easily send notifications to your customers directly to their mobile. These notifications are of two types — push and in-app notifications. Both Push and in-app notifications are much effective and less-intrusive way of communicating with the customers.
In-app notifications are the notifications which users can only receive when they have opened an app.
On the other hand, Push notifications, are those notifications which users can receive regardless of any activity they are doing on their mobile device, and there has been instances in which Push notifications has given click-through rates upto 40% , which is quite high.
Well now a days, there are some 3rd party service providers which provides Push notifications to the websites, but they still have some limitations (some only work on specific browsers, and are not available for all website types).
- Better Customization
In an App, user can set up their preferences according to their need, like what content they want to see, what kinds of notifications they want to get etc. Which inturn increases Customer’s engagement with the app. With the help of app you can track user’s behavior, like how much that particular user using the app, what pages he/she opens often , you can also track their location with help of Phone’s Gps and can provide geographic specific content to the customers.
- Offline access
Unlike a website, a mobile app can be accessed offline. Although apps, too, can require internet connectivity to perform most of their tasks, they can still offer content and basic functionality to users in offline mode. For eg : Youtube offline mode.
- Better Brand exposure with help of App Store
An app store has traffic of million and millions of visitors per day. A listing of your app in Apple App Store or Google Play can help in raising your business’s profile .
- Apps are faster then website
A well-designed mobile app can perform actions much quicker than a mobile website.
Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. For this reason, data retrieval happens swiftly in mobile apps.
- App Monetisaton
You can also monetize your App with, the help of in App-advertisements, and can earn revenue through your App.